— Strategy, Operations & Tech for Hybrid Ventures
Our Services
We design, launch, and scale businesses that blend digital and on-the-ground execution across distribution, agrifood, services, e-commerce, and new energies. Senior experts, proven playbooks, hands-on delivery.
- Home Startup Consulting
- Our Services
We connect strategy, technology, and operations so every function pulls in the same direction and the total impact compounds.

Strategy & Operations
Practical strategies and operating models you can execute tomorrow—then we help you run them.


Growth & Go-To-Market
From positioning to performance, engines that acquire, convert, and retain—online and offline.


Product & Ecosystem Development (Digital & Physique)
End-to-end product creation and industrialization—building the operational ecosystem and the IT layer to run at scale.
- Product Strategy & Service Design: value proposition, offer design, service blueprint, PRD/tech pack, MVP & prototyping, acceptance criteria, roadmap, unit economics & pricing.
- Physical Product & Industrialization: sourcing/fabrication, BOM, supplier qualification, contracts & warranties, hardware retrofit/integration (GPS/IoT, sensors, batteries), quality & compliance.
- Operations, Logistics & Resources: SOPs & HSE, training, governance, micro-hubs/warehouses/maintenance, parts management, last-mile & fleet (routes, SLAs, reverse logistics), capacity/throughput optimization.
- IT Systems & Applications: booking/reservations, payments, KYC, ops consoles (fleet, inventory, orders), partner portals, integrations (ERP/POS, payments, logistics, CRM), data layer & reporting, security & reliability.
- Launch, Support & Measurement: GTM toolkits, partner kits & playbooks, SEO & acquisition, CRM/lifecycle, dashboards (cohorts, CAC/LTV, conversion, asset utilization), OKR cadence.


Performance Analysis & Optimization
We maximize outcomes with data-driven insight and disciplined continuous improvement—across growth, operations, finance, and quality for hybrid (digital + physical) businesses.
- KPI Tracking & Dashboards (growth, unit economics, OTIF, route density, asset uptime, waste/shrink)
- Strategic Audits (strategy, processes, org, tech) to surface bottlenecks and upside
- Scalability Assessments (capacity, supply chain, fleet, hubs, team, systems)
- ROI & Unit Economics (initiative payback, contribution margin, pricing)

step 1
Discovery & Alignment
1Goals, constraints, KPIs; quick market scan; tech & ops audit → realistic roadmap.
step 2
Design & Scoping
2Prioritized concepts; scope, sprints, team plan, and budget ready to execute.
step 3
Pilot & Validate
3MVP and/or field pilot with real users and operations; iterate with analytics and QA.
step 4
Launch & Scale
4GTM, partnerships, enablement & governance; multi-site/region scale with compliance.
Testimonials
Trusted by Founders & Operators
“
Alaa and his team at Cyan Edge Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business.

Natalie Frank - Talk
CMO, Constance SA.
Alaa and his team at Cyan Edge Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business.

Cynthia Palo - Talk
CTO, Miel Co Pty Ltd.
Alaa and his team at Cyan Edge Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business.

Anas Talal - Talk
Director, Radical Orange Pty Ltd.
Alaa and his team at Cyan Edge Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business.

Ghita Cohen - Talk
Director, Radical Orange Pty Ltd.
From MVPs to multi-site rollouts across MENA and beyond.
Recognized by the best
Clients Trust Cyan Edge.
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.
Let’s Build Together!
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.