Addict Sports
Addict Sports is a pioneering sports booking platform that reshaped how users connect with gyms and coaches. Initially launched in a young and fragmented market, the app faced the challenge of turning individual session bookings into a sustainable business.
Case Details
Clients: Pixel Art Company
Start Day: 13/01/2024
Tags: Marketing, Business
Project Duration: 9 Month
Client Website: Pixelartteams.com
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The Story
Started in 2015, Addict Sports entered a market that was still developing for sports booking platforms. The initial model — pay-per-session — led to low customer retention, high acquisition costs, and limited profitability.
What Did Cyand Edge Do
Cyan Edge Consulting conducted an in-depth market and feasibility study, identifying the need for more flexibility and better value for regular users.
We redesigned the business model and roadmap to align with user behavior and partner expectations.
- Transitioned from pay-per-session to flexible session packages (5, 10, or 20 sessions).
- Introduced tiered pricing and a loyalty & referral program to reduce acquisition costs.
- Developed a mobile and web interface with real-time booking and payment features.
- Created dashboards for users, gyms, and coaches to manage sessions easily.
- Executed targeted digital campaigns and influencer partnerships to boost adoption.
- +40% increase in average cart value after package introduction.
- +60% of package users renewed their subscription.
- –20% customer acquisition cost thanks to referrals and loyalty.
- Simplified operations for coaches and gyms, encouraging broader participation.
Next Steps & Scale
Cyan Edge Consulting guided Addict.App’s expansion roadmap with:
Result
Addict Sport successfully transitioned from a one-session booking app to a scalable, subscription-based ecosystem — becoming a local leader in sports engagement and digital fitness solutions.
Customer Reviews of the Case
This case illustrates how a strategic business model shift can unlock significant growth in emerging markets. By focusing on user behavior, pricing psychology, and partner incentives, Cyan Edge Consulting turned a low-margin model into a scalable and profitable ecosystem. The Addict Sports project demonstrates our ability to combine market insight, financial optimization, and product innovation — transforming a good idea into a sustainable, high-impact business.
